When we have to deal with everything but we continue walking in circles, we remain stuck in situations that hurt and are pending to be resolved, we put them aside to avoid conflict and we profess that time will heal them, the only thing we achieve is for years to pass by with no changes, on the contrary, the situations will worsen.
What advice do you have for growing your own consulting business?
We spoke with Rocío Durán, owner and founder of Rocio Life Coach, and she gave 8 pieces of advice to take to heart:
1. As an entrepreneur, you need to build a community that supports and inspires you. Being an entrepreneur is not a solo process, so don’t isolate yourself.
2. Surround yourself with mentors, real and virtual ones.
3. Keep making yourself the best in your field. Never stop learning and improving.
4. Listen to your gut. It will never lie to you.
5. Create a morning routine for success. Your whole day will depend on that, and your business will thank you.
6. Be you, do you… but be the best version of you that you can create.
7. There are good days, great days, and bad days, don’t let any one of these define who you are or who your business is.
8. Find ways to be and stay creative and focused. It is easy to get distracted and lose momentum.
As an executive coach, Rocío has built a successful consulting business helping female entrepreneurs, CEOs, and business owners unleash their potential and create new narratives for their lives.
The journey of a Latina entrepreneur is unique. Having a mentor that understands that journey is a game-changer. LLI Alumna Rocío is changing the entrepreneurial game.
Rocio didn’t only help me discover the real problem and the fears of what was happening in my life at the time. The most important thing was that she helped me discover the great strength that I had within me and with this great gifts came along.
She helped me through every step of this process. We suffered it together and in the end, the reward was having changed my life and for her, having changed someone else’s life, we enjoyed it together.
Without a doubt and with shut eyes, I recommend Rocio to anyone, if it’s women, men or couples.
And you should have the conviction of wanting to change and improve, these are the perfect combination!
After a few years in a new city, not being able to get too far, I felt the need to get support. A friend suggested that I reach out to Rocío.
At first, I was hesitant about coaching but like others before me, I decided to go for it.
Ever since that first call, I was reassured by Rocío’s joyful presence and outstanding credentials.
Coaching is really a very brief part of what Rocío does.
To me, Rocío’s approach combining formal, science-based psychology with the motivating aspect of coaching makes a unique and successful formula.
I feel supported and accompanied on my path, knowing that someone is by my side not only cheering for me but also connecting me with the right resources, taking into account the specific context and needs of women in this country.
Rocío has given me the tools to let go of things from the past and to think big, fearlessly about the present and the future.
My great loss and my great recovery. This is dedicated to the person who has most helped me in my battle to live, to exist. To who managed to open my mind and heart without fear of being judged, Rocio del Pilar Duran.
In September 2019 I arrived at Rocío’s office, convinced that she was not going to be able to help me, the reason was that every time I got a psychologist I scared them with my stories and they would run away or cry with me. But then, I followed my family’s advice because they knew how broken my heart was and disoriented with what I wanted for my life, more than anything because my 19-year-old son had committed suicide at home and died in my arms in August 28th 2019, a month back, the greatest nightmare of any parent. I won’t lie, for more than one session I came to Rocio to announce my departure from this world, I begged her to tell my loved ones that I couldn’t bear any longer.
However, Rocio managed to convince me not to do the same as my son, that life continues and just as it is true that my son is not here, it is true that Rocio has contributed to my decision not to die.
Not only has the depression of losing one of my great treasures has been present, unfortunately, I have had thousands of traumas since my childhood, adolescence and adult life! Thanks to Rocio I have new plans and I look at life with more positivity. Accepting that my son exists in my spiritual life was very difficult but it was not impossible and of course I occasionally cry for not being able to see him physically, but I close my eyes and he is always there in a memory or by my side and I am sure that we will meet again.
Rocio, a thousand thanks for not giving up on me, I will be eternally grateful to you for teaching me to overcome so many fears and so many losses in my life.